Profile
Trent's experience spans a dynamic range of disciplines, including design leadership, experience design, brand identity, creative direction, Al workflow integration and product design.
At the heart of Trent's philosophy is the belief that exceptional creative leaders must stay closely connected to the craft. He combines a deep commitment to artistic detail with a sharp understanding of business objectives. Guided by this ethos, he has led immersive digital brand experiences, globally recognised apps, advertising campaigns, product launches, and large-scale business transformations.
With more than 18 years of experience in design studios and creative agencies, including key roles in growing the internal digital and craft practice at CHE Proximity and Howatson+Company, Trent brings a blend of creative insight, hands-on leadership, and a strong focus on building positive, high-performing team cultures. He takes pride in fostering environments where people thrive, ideas take shape, and purpose-driven work flourishes.
Currently, Trent works as the Head of Experience Design at Howatson+Company, where he continues to push the boundaries of experience design and brand storytelling within one of the world's most successful independent creative agencies. In this role, he leads a passionate team of UX, Ul, and strategic designers across Melbourne, Sydney, and Adelaide. Together, they create thoughtful, impactful experiences that bring clarity to complexity and forge meaningful connections between people and brands.
His extensive career has allowed him to collaborate with clients across a wide variety of industries. These include Samsung, Microsoft, Qantas, Myer, Honda, Tourism Queensland, 7-Eleven, Australia Post, Colonial First State, University of NSW, University of Canberra, NRMA Insurance, Coles Group, RACV, Stella Artois, Australian Gas Networks, MYOB, the NSW Government, AGL. Energy, and Mercedes-Benz.
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Employment
Head of Experience Design | Howatson+Company
Jun 2022 - Present
Experience Design Director | AKQA
Feb 2022 - Jun 2022
Head of Digital & Craft Design | Clemenger Group (CHE Proximity)
Feb 2018 - Jun 2022
Associate Creative Director | Isobar Australia
Sept 2010 - Jan 2018
Senior Designer | Cassette
Nov 2008 - Aug 2010
Brand Designer | FutureBrand
Oct 2006 - Nov 2008
Expertise
Design Team Leadership
Design System Creation
Brand Identity Development
Stakeholder Management
AI Workflow Integration
Design for Emerging Technologies
Cross-functional Collaboration
Product Design
Mobile App Design
Human-centred Design
Inclusive Design
Interaction Design
Design Management
Change Management
Strategic Design
Digital Marketing
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88 Chapel St.
Windsor, VIC 3181
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