Home - Trent Roberts

As Digital Design Director at Southpaw and Trout Creative Agency, Trent leads the experience design discipline, setting the vision for how brands come to life through digital experiences and contribute to meaningful business outcomes. With over 18 years of experience across design studios and creative agencies, he combines strategic leadership with a deep understanding of craft and emerging technology.

Selected Case Studies

Impact you can see
and measure

Across his career Trent has focused on creating design work that delivers clear, measurable outcomes. The examples below highlight the impact of that approach, from building high performing teams to launching new ventures and delivering meaningful results for major brands.

21% Uplift

Delivered a full design system and platform redesign for Colonial First State, resulting in a 21% lift in website engagement and contributing to a strong increases in funds under management of $11.8M.

10 Million+

Delivered a world‑class digital brand experience for Queensland.com, transforming 16,000+ pages of travel content into a mobile‑first platform that inspires exploration. The redesigned experience helped drive annual visits to over 10M.

Top10 Globally

Led the design of NRMA’s mobile app, ranked among the Top 10 most awarded apps globally in 2020. The app blends smart technology with real-time insights to help users identify risks, take preventative action, and reduce claims.

Beyond the Work

A designer who loves bringing people together around creative ideas and practical insight. Whether it's crafting digital experiences, mentoring design teams or speaking at industry events, he enjoys sharing what stories and helping others push their work further.

When he’s not working, he can be found teaching his kids to skateboard, sharpening his illustration skills, or exploring the NZ snowfields for first tracks.

Working with Australia's biggest brands

See something you like?
Let's talk.

Hawthorn, VIC 3122
Email me
Connect on LinkedIn
Instagram