Profile
Trent's experience spans a dynamic range of disciplines, including design leadership, experience design, brand identity, graphic design, Al workflow integration and product design.
At the heart of Trent's philosophy is the belief that exceptional creative leaders must stay closely connected to the craft. He combines a deep commitment to artistic detail with a sharp understanding of business objectives. Guided by this ethos, he has led immersive brand experiences, globally recognised apps, award-winning advertising campaigns, product launches, and large-scale business transformations.
With more than 18 years of experience in design studios and creative agencies, including key roles in growing the internal digital and brand practice at Clemenger BBDO and Howatson+Company, Trent brings a blend of creative insight, hands-on leadership, and a strong focus on building positive, high-performing team cultures. He takes pride in fostering environments where people thrive, ideas take shape, and purpose-driven work flourishes.
Currently, Trent works as the Digital Design Director at Southpaw and Trout Creative Agency, where he leads the experience design discipline and shapes how brands come to life through digital experiences. He focuses on aligning design with business outcomes, bringing clarity to complexity, and creating meaningful connections between people and brands.
His extensive career has allowed him to collaborate with clients across a wide variety of industries. These include Myer, Australia Post, Qantas, 7-Eleven, Microsoft, Tourism Queensland, Endeavour Group (Dan Murphy's & BWS), Samsung, Honda, Colonial First State, University of NSW, University of Canberra, NRMA Insurance, Coles Group, RACV, Stella Artois, Australian Gas Networks, MYOB, the NSW Government, AGL. Energy, and Mercedes-Benz.
Contact
Employment
Digital Design Director | Southpaw & Trout Creative Agency
2 mos | Mar 2026 - Present
Head of Design (UX/UI/Brand Design) | Howatson+Company
3 yrs 10 mos | Jun 2022 - Mar 2026
Head of Design (Digital & Brand) | Clemenger BBDO
4 yrs 4 mos | Feb 2018 - May 2022
Associate Design Director | Isobar Australia
7 yrs 6 mos | Aug 2010 - Jan 2018
Senior Designer | Cassette
1 yr 9 mos | Nov 2008 - Aug 2010
Brand Designer | FutureBrand
2 yrs 2 mos | Oct 2006 - Nov 2008
Expertise
Design Leadership
UI / UX / Brand Design
Graphic Design
Team Management and Coaching
Digital Product Strategy
Agile Delivery and Cross Functional Collaboration
Design System Creation and Governance
Figma Component Libraries
User Research and Usability Testing
Storyboarding, Wireframing, Prototyping
Customer Experience Mapping
Stakeholder Engagement and Senior Leadership Influence
Roadmap Prioritisation and Product Discover
Change Management and Business Transformation
Brand Identity Development
AI Workflow Integration
Design for Emerging Technologies
Cross-functional Collaboration
Product Design
Design Management
Mobile App Design
Human-centred Design
Inclusive Design
Interaction Design
Strategic Design
Digital Marketing
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Hawthorn, VIC 3122
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Copyright © 2026 Trent Roberts