OMA - Trent Roberts

Disciplines:
Product Design
Visual Identity
UX/UI

OMA Move 2.0

Howatson+Company, in partnership with OMA and Ipsos, redesigned the MOVE platform to revolutionise Out-of-Home (OOH) audience measurement in Australia. Powered by millions of data points, MOVE delivers precise insights into how people move and what ads they see—across static, digital, and illuminated signs. It expands coverage to include regional, indoor, and place-based audiences, offering more detailed, time-sensitive data. This advanced, user-focused platform sets a new benchmark for the OOH and broader media landscape.