Disciplines:
Website Design
UX/UI

Coles Group

Coles Liquor aimed to differentiate itself by fostering strong brand advocacy for Liquorland, Vintage Cellars, and First Choice Liquor Market. Building customer trust was integral, requiring brand websites that were reliable, fast, and consistently available to support a wide selection of drinks and convenient online options such as click-and-collect. As Head of Digital Design at Clemenger, I led a multidisciplinary team of UX researchers and UI designers tasked with the comprehensive redesign of these crucial digital platforms. 

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