Disciplines:
Brand Identity
Guidelines
Digital OOH
Art Direction

7-Eleven Brand Refresh

As part of a comprehensive brand refresh, 7–Eleven Australia set out to reposition itself in the market to focus on convenience, approachability, and innovation. The project was extensive, involving multiple stakeholders and a complete overhaul of the brand identity. Built on the new platform 'Wonderfully Easier', the refresh aimed to create a more modern, accessible and customer–friendly personality. Key updates included a simplified logo lockup, a new typeface with custom glyphs, refreshed photography, an expanded colour palette, updated outdoor advertising and point–of–sale templates, and a detailed 100+ page brand guideline. The result is a cleaner, more relevant brand aligned with 7–Eleven's focus on digital innovation and everyday convenience for Australian consumers.

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