NRMA Safety Hub - Trent Roberts

Disciplines:
App Design
Visual Identity
UX/UI

NRMA Safety Hub

Insurance typically helps only after disaster strikes, leaving lives devastated and people in distress. The NRMA Safety Hub reimagined this approach, using claims money to prevent disasters instead. Through a mobile app, customers completed risk-reducing tasks—like clearing gutters or replacing $9 flexi-hoses—and earned rewards for each action.

A tailored communications journey guided and motivated users throughout the process. Launched to 200,000 customers, the app removed millions in risk and was highly effective: 97% viewed NRMA as more proactive, 83% felt valued, and 79% were likelier to recommend it. Safety Hub is the first insurance platform to reward prevention over tenure or policy count.

Results

Most awarded App globally in 2021

4,500 tasks completed

Millions of dollars saved in potential claims

79% saw our client as a more proactive insurer, 62% feel more valued

7-Eleven

Protected: OMA

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