Disciplines:
Logo Design
Brand Identity
Creative Direction

Australia Post Shipster

As Creative Director for the Shipster brand identity, I developed the logo and identity that captured the speed and reliability of Australia Post's new shipping service. The brand identity extended across a vibrant colour palettee, reflecting both Australia Post's heritage and Shipster's modern, tech-forward approach. I art directed multiple photoshoots showcasing real customers and their products in dream-like online shopping scenarios. Throughout the campaign development, I maintained creative oversight across all touchpoints - from the website design to social media content, outdoor advertising, and digital assets - ensuring every element reinforced Shipster's positioning as the fast, friendly shipping solution that understands Australian businesses. The cohesive visual language I established successfully differentiated Shipster in the crowded logistics market while maintaining clear ties to the trusted Australia Post brand family.

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