Disciplines:
Website Design
Campaign
Competition Mechanics

Matilda Bay

Aussies are famously loyal to their favourite lagers, often celebrating them with merch, tattoos and even shed shrines, so instead of asking them to turn away from their beloved beers, Matilda Bay’s Hazy Lager encouraged drinkers to enjoy them even more. By ordering Hazy Lager at over 200 participating venues and bottle shops, people could win unique prizes like a custom VB massage chair, a Carlton Dry hot tub, Great Northern fishing kits, Carlton Draught fridges, snowboards, surfboards and BBQs, with the promotion supported by online film, OOH, social, PR and digital.

+160% Increase in Hazy Lager sales in bottle shops compared to pre-campaign period

+45% Uplift in kegs sold of Hazy Lager in pubs

+48% Uplift of orders from stockists

This was a +139% improvement on previous Matilda Bay product launches, making it the most successful product launch in their history

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